okay so a quick holiday tip i figured out - it's not just throwing up any xmas or new year deal. offers that actually fit the holiday mood work way better imo. like if you're pushing travel or gift cards call them a perfect last minute gift or a cozy getaway, it really helps conversions. timing is key too, start late nov to early dec when people are already shopping. make your landing pages festive but don't clutter them, keep it simple with some holiday stuff thrown in. weirdly even just holiday headlines or pics seem to get more people to click. for emails or push ads always say limited time or holiday discount - makes it feel urgent. tried this with a travel offer last year and my conversions went way up just from changing the message and when i posted. anyone else got niches that totally crush during the holidays? curious what's working for you guys