Holiday offers - do they really convert or just burn your budget?

N Now ·

Holiday offers - do they really convert or just burn your budget?

N

Now

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Thought I'd toss this out there. everyone keeps saying holiday season is prime time for CPA and CPS offers. But honestly, I think it's mostly hype. I ran a bunch of campaigns last year targeting holiday offers and got crushed, the conversion rates tanked right after Christmas. Seems like everyone just piles in thinking it's easy money but forgets most people are broke or just distracted. So tell me, does anyone actually see consistent results during holidays or is it just another myth? Curious if I should even bother next season or just stick to steady evergreen offers.
 
Spot on. holiday offers are way overhyped rn, ppl pile in thinking it's easy cash but forget most are maxed out or distracted with Xmas. conversion rates always dip after the hype dies down.
 
Last month I ran a few holiday promos and honestly, I saw the same dip after Christmas, just like you said. It's like everyone goes all-in thinking it's easy rev but forgets most folks are tapped out or just not in the buying mood. So yeah, imo, holiday offers can be a trap if you rely on them alone. Stick to evergreen, keep the steady cash
 
Been doing this 3 years and honestly holiday stuff is a gamble, I stick to evergreen or get super niche with holiday seasons only for certain promos like gift cards or unique offers that stand out from the crowd lol.
 
most people forget that holiday traffic is super crowded, so instead of chasing massive volumes, try targeting a very specific niche or gift idea that's less competitive and more likely to convert even when folks are tapped out.
 
Appreciate the insights, guys. Yeah, I think holiday offers are just a gamble most of the time, especially with how quick the conversions tank after Christmas. I might try niche stuff like gift cards again but honestly, I'm not expecting much unless it's a real standout. Gotta stay cautious, lol.
 
Most of the time they just burn your budget if you don't really know what you're doing, imo. People get hyped for discounts but end up ignoring the actual offer quality.
 
you ever run a holiday offer and see it actually crush it? I did one year, totally unexpected, brought in decent cash and didn't blow the budget. sometimes it's about timing and how you target folks, not just the discounts.
 
ever try running a holiday offer and see it actually crush? I did last year, kept it super targeted on a niche audience, and turned a nice profit without blowing the budget. sometimes it's about how you play it, not just throwing money at the wall.
 
you sure you got the title right? I've seen plenty of folks run holiday promos that tank and some that crush. sometimes it's just luck or how much they're willing to spend chasing a spike. cash flows only tell part of the story.
 
careful with throwing cash at holiday offers without testing first, last year I saw some niche campaigns hit 3x ROI while others flopped with 50% loss so tracking ROI per offer is key
 
bruh, I think people get too caught up in the idea that holiday promos are some sort of guaranteed win or disaster. imo it really depends on the offer and audience, not just the timing. sometimes a well-placed promo can perform like normal, sometimes it's a total cash sink. gotta test, not assume.
 
Most folks forget to dial in their landing pages for holiday offers, which is where the real conversions hide. test different creatives and copy to see what hits harder, don't just run it as-is.
 
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