smh yeah explode in LTV sounds nice but lets be real, most guys jump into their own product w/o any legit traffic, then wonder why it dead on arrival. ltv is only good if you got the traffic to back it up, else its just a paper success. imo most fail trying to bypass the grind and get lazy with their own stuff.
actually, that's not how it works in the real world. switching from CPA to your own product might boost your LTV if you already got the traffic and systems in place but most guys jump into that without a solid traffic flow. it's like building a house on quicksand and then claiming you own the land. data or it didn't happen.
3x in 2 months sounds like a red flag if you ask me. gotta ask about the quality of traffic, margins, and most importantly, what kind of data they're tracking. you must track server-to-server or your data is garbage. quick wins can be smoke and mirrors, especially if it's just a hot launch or a quick paid push. don't fall for shiny numbers without digging into the real numbers behind those metrics. maybe they got lucky with a one-off, but sustainable growth needs more than just a flashy headline.
Honestly, I think saying cloaking is dead is a bit of a oversimplification. It's still a tool some folks use to get around filters, but it's not a silver bullet. The problem is most people rely on it w/o understanding the risks or how easily it can backfire if not done carefully. Been around the block a few times, and I've seen plenty of folks burn out trying to chase short-term wins with sneaky tricks. Long-term, clean traffic and legit data always win.
