So I just dove into affiliate marketing and tried both smartlinks and individual offers. At first I thought smartlinks were easier, just one link to rule them all, right? But I ran into a big problem. The CTR was terrible and the payouts were all over the place. Turns out smartlinks often mix offers and GEOs which messes up targeting and LTV. I lost a lot of potential earnings and got burned on some irrelevant traffic. Now I'm focusing on picking individual offers for each GEO and niche. It's more work but I control the creatives and offers better. Plus I see clearer data and can tweak stuff faster. My warning is be careful with smartlinks early on unless you wanna waste time and money chasing low CTR and inconsistent payouts. Maybe later when you got some traffic and data, but not for beginners. Just my 2 cents, hope it saves someone from my rookie mistakes