Velocity
New member
Data point: I used to chase exact match anchor ratios like crazy, thinking more was better. Lost a bunch of traffic and rankings. Tried diversifying with branded and naked URLs, but still no love. Then I accidentally stumbled into a new mix that actually moves the needle. Turns out, balancing anchor text with a slight skew towards branded and naked URLs while keeping exact match to a minimum is the sweet spot. Garbage in, garbage out. This might seem obvious but nobody talks about it enough. If you still think stuffing exact match anchors is the way, you're probably just wasting CR and hurting your SERP. My results shot up just by adjusting the ratios. Will keep testing but for now, it's a. Just a reminder, in the link game, less is often more.