Native ads like Taboola & Outbrain, are they really worth it?

Native ads like Taboola & Outbrain, are they really worth it?

Are you really seeing good CTRs or just throwing money at them? sometimes changing the landing page or using more native-like content can make a huge difference.
 
careful with thinking it's just the headlines, one time I changed the whole ad vibe and boom CTR doubled overnight, was nuts.
 
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